A Seferî Collection Gathering in Bal Harbour

On April 15, we gathered at our Bal Harbour Shops boutique for a special event where we introduced the new additions to the Seferî Collection. Accompanied by a spring evening in Miami, this gathering offered an intimate setting to share the collection’s renewed world.

The display area created in front of the boutique was at the heart of the event. The arrangement, shaped with tulips placed in tulipières, brought an elegant and seasonal character to the space. Inside the boutique, a refined atmosphere was created through a window display featuring our new pieces.

Created in collaboration with Bettina Hakko and Haremlique Istanbul, the Seferî Collection expands this season with new pieces for both the table and the bedroom. Enriched with textiles and accessories suited to the spring season, the collection gains a refined expression through its updated color palette and new details.

Among the new additions to the collection, the decorative plate charms of the Storyteller dinnerware set stand out, allowing different stories to be composed on the table. These new pieces, designed in tulip, lily of the valley, and bunny forms, create a cohesive look when paired with table linens, while the selection completed with glassware and serving pieces brings a layered effect to the table.