Seferî Launch Event

The Seferî Collection, created in collaboration with Bettina Hakko, was introduced at a special launch event held at our Zorlu Center store.

Comprising table and bed textiles as well as home accessories, the collection brings together our brand’s design approach with Bettina Hakko’s distinctive aesthetic, offering a layered world of expression.

Throughout the launch event, our Zorlu Center store was reimagined with a bespoke atmosphere reflecting the spirit of the collection. While the ambiance was shaped by Bettina Hakko’s visual vision, the spatial design and atmospheric details were realized with the contributions of Nick Spanswick. Guests explored the collection accompanied by a DJ performance by Tankut Karakurt.

The evening’s catering was presented by Divan, featuring a special menu prepared for the occasion by Executive Chef Giancarlo Gottardo. Dessert service was provided by Five O’Clock, while the prosecco served throughout the event was supplied by Adco Fine Wines.